McLIBEL is the story of two ordinary people who humbled McDonald's in the biggest corporate PR disaster in history. Major media organizations crumbled and apologized when UK libel laws were invoked to suppress criticism. Then McDonald's sued gardener Helen Steel and postman Dave Morris.
In the longest trial in English legal history, the 'McLibel Two' represented themselves against McDonald's $20 million legal team. Every aspect of the corporation's business was cross-examined: from junk food and McJobs, to animal cruelty, environmental damage and advertising to children. McDonald's tried legal manoeuvres, secret settlement negotiations, even spies.
Seven years later, in February 2005, the marathon legal battle finally concluded at the European Court of Human Rights. And the result took everyone by surprise.